Case Study - Gobikes

Summary

How witysoft's Strategic SEO Approach Helped Gobikes to Grew Its Organic Traffic 10X?

  • Company Name: Go Bikes
  • Brand Name: Go Bikes
  • Website: https://gobikes.co.in/
  • Industry:Auto
  • Target Market: PAN India
  • Work: Search Engine Optimization
  • Goals: Increase visibility in Google's Organic Search Results

SEO or Search Engine Optimisation is the cornerstone of any firm's digital marketing plans. It builds a brand's online visibility and helps generate organic traffic to maximise the marketing ROI. Our team of experts are adept at crafting tailored SEO strategies. We help our clients rank on the first page of Google for targeted keywords and drive organic web traffic through the roof! That is exactly what we did with Go Bikes, an exciting new bike-renting platform in India. Here's what happened!

SEO or Search Engine Optimisation is the cornerstone of any firm's digital marketing plans. It builds a brand's online visibility and helps generate organic traffic to maximise the marketing ROI. Our team of experts are adept at crafting tailored SEO strategies. We help our clients rank on the first page of Google for targeted keywords and drive organic web traffic through the roof! That is exactly what we did with Go Bikes, an exciting new bike-renting platform in India. Here's what happened!

What client says about witysoft?
We are associated with witysoft since 4 years. We have been using their SEO services since then. The team is highly experienced, professional and customer-focused. With the help of witysoft, we were able to get 10x organic traffic on our platform in just 6 months which helped us in the expansion to other cities. We would definitely recommend them without any hesitation.

Siddharth Chandra
Founder & CEO
GoBikes

Go Bikes: An Overview of this Online Bike Renting Platform

Most commuters in India's major cities face problems with first and last-mile connectivity. Sometimes, the available public transportation options are just not enough to reach one's destination. Go Bikes provides a unique platform for daily commuters to rent bikes and scooters. It allows people to leverage its user-friendly platform to book vehicles to rent at affordable prices.

This Delhi-based company has created a technologically exclusive platform to bring this service to its users. Users can log in to the site and find affordable options to solve their daily commuting needs.

Reaching The Go Bikes Target Audience Through Organic Channels: The Business Challenge

Go Bikes developed a website to reach its target audience of commuters across Indian cities. It wanted to be the preferred solution for people who rely on public transport options for their day-to-day commuting needs. However, this was no easy task!

The bike renting market has established competitors. These existing players use sophisticated digital marketing tools to capture the market. Go Bikes was just starting and it only had a brand-new website to build its online identity. The company had purchased a fresh domain and built a new site. However, none of this was optimised for search engine rankings.

The Go Bikes executives came to us with their core business challenge: grow the business through organic channels within six months. They needed strategic solutions to optimise their new website and reach potential users. Essentially, the client wanted Go Bikes to be the preferred choice for customers searching for bike and scooter rentals in their cities. Our experts were more than up for the challenge!

Solving for Success: Here's What We Did

Our SEO team is focused on building client-centric solutions. Hence, we set up a face-to-face meeting with the Go Bikes executives to understand their business model. We discussed the issues faced by the business and made a note of each nuance to create an effective solution! After a comprehensive analysis of the business challenge, we initiated the steps to build its organic footprint. We executed smart solutions to optimise the Go Bikes website and boost rankings on Google. These are the steps we took:

  1. Competitor Analysis and Market RnD: Effective SEO practices must respond to market conditions and customer requirements. Hence, we focused on detailed competitor analysis to draw insights into what they were doing. We also researched the target audience and profiled them according to strategic parameters. We used these insights to develop streamlined SEO solutions to reach the right market.
  2. Recommendations for Optimised Website Structure: Website structure plays a critical role in technical SEO. Based on our analysis, we identified multiple solutions to enhance the existing infrastructure of the Go Bikes website. Our SEO audit helped us identify potential issues. We determined relevant solutions and curated a list of strategic recommendations for our client.
  3. Content Creation and Customer Education: Based on our Market RnD, we generated ideas for effective content creation. We developed content to help Go Bikes educate potential customers about this rental service. The vehicle renting market in India is more nascent compared to the ubiquitous ride-sharing market. Hence, we focused on building customer awareness through education for building category demand. We curated content for key target segments, helping them understand the value proposition of the Go Bikes business.
  4. Local SEO Execution to Reach Target Audiences: We identified that Go Bikes can boost its traffic by reaching commuters in the target cities. That is why our experts created local SEO strategies for improving rankings. By the end of the timeline, we managed to capture top rankings for keywords like "bike on rent in Mumbai" and "bike rent in Pune". We ensured that if customers searched for terms like "scooty rental near me", they would find Go Bikes as one of the top five options on Google!
  5. SEO Monitoring and Analytics-Driven Measures to Meet Algorithmic Criteria: Our SEO experts have in-depth knowledge of Google search algorithms. They used this knowledge to devise strategies to satisfy the algorithm and boost rankings on the SERPs. We tracked the website performance and organic traffic metrics continuously to identify room for improvement. As a result, we had a real-time understanding of the progress. We could apply analytics-driven measures to enhance the SEO tools to garner the desired results.
  6. Developed Strong References: The Google algorithm prioritises credible websites. That is why our experts crafted a backlinking strategy to increase website authority. We ensured that third-party sources link the Go Bikes website to drive effective optimisation and high rankings on the SERP!  

Remarkable Growth in Traffic and Rankings: The Results of Our Strategic SEO Tactics

The Go Bikes team was delighted to see the final results within six months. We managed to optimise the website for higher traffic volume. At the same time, our team ensured top-5 rankings for 8 unique keywords and phrases for this bike rental service.

#1 10X Growth in Web Traffic

Our efforts bore fruits within the given timeline. The company witnessed a remarkable jump in web traffic between July and December 2019. The traffic volume increased seven times, helping Go Bikes maximise its conversion funnel!

#2 Top-5 Positions on Google SERPs for Target Keywords

We targeted specific keywords to build organic results for Go Bikes. As a result of our extensive efforts, the company secured the first rank with the keyword "scooter rental". It also landed second spots with two local keywords: "bike on rent in Mumbai", and "bike rent in Mumbai". Our team's efforts paid off for other local SEO targets, as Pune and Delhi-related keywords also secured top-5 spots on the Google SERP!

Team witysoft's best-in-class SEO practices have helped Go Bikes and many other clients achieve lasting success on the digital battlefield. Our SEO specialists have done it again, helping this firm scale new heights with strategic SEO services. Other companies can also reach out to our team to get tailor-made ideas for improving their SEO!

 

Keywords Position in Google IN
scooter rental 1
bike on rent in mumbai 2
bike rent in mumbai 2
scooty rental near me 3
bike on rent in pune 3
bike ent in pune 3
rental scooter in pune 3
bike on rent in delhi 4

 

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Nipun Goenka,
MD at GD Goenka Group

I would personally like to thank you to the Digital Berge team for such an amazing job you guys did on our school project. It is a pleasure working with you and your team as you were all extremely professional to work with. Over the course of 1 year, we developed a great bonding with your team & we congratulate you on your dedication towards the final conversion of the campaigns.

Sahila Sachdev,
Founder at AppsToFollow

We would like to thank the Digital Berge team for delivering fantastic results on our SEO campaigns. We are working with them for about a year. They worked within our budget and has given us a solution which effectively addresses all our demands. Mumtaz, the Co-Founder of Digital Berge has in-depth knowledge of search engines and their behaviour and he was always in touch with us during our entire journey. In short, it is the first-ever SEO company which have worked our campaign. And we are literally glad that our decision has been proved to be the right one.

Siddharth Chandra,
Founder at GoBikes

I am really impressed by your efforts and the results that you have delivered. Please let me know when we can meet next week to discuss further on adding more keywords. I have also recommended you to a company based in Lucknow. They deal in MBBS admissions across the globe. Will let you know as soon as they reply.

Gabriel Yafet,
HereisBaby

witysoft has helped our company rank in the first places (currently first) in the selected keywords. We have been working with them for almost a year a will continue to do so. I happily recommend witysoft.

By Holly Swanner,
Ecommerce Account Manager, UMA Home Decor

Thank you for keeping me updated on your progress. I’ve done an analysis on Batch 1 of SKUs that were updated on Amazon and we’re seeing a large percentage increase in sales (an average of a 556% increase) which is great! An overall the results look very good so far.
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