Case Study - Braze

Summary

HERE IS HOW witysoft HELPED THIS FINANCE COMPANY ACHIEVED 8X IMPROVEMENT IN ORGANIC TRAFFIC

  • Company Name: BRZE
  • Brand Name: BRZE
  • Website: https://brze.sg/
  • Industry:Auto
  • Target Market: Singapore
  • Work: Search Engine Optimization
  • Goals: Increase organic Traffic on website

SEO or search engine optimisation campaigns lie at the heart of a firm's digital marketing approach. SEO experts execute multi-pronged solutions to improve rankings, increase traffic, and drive visibility online.

Technical, onsite, and offsite SEO strategies contribute to different elements of the strategic plan. SEO specialists leverage these aspects to build a winning strategy that delivers incredible results despite time constraints. That is precisely what our team did for BRZE, a Singapore-based finance company that provides road accident services. Here's how it happened!


BRZE: An Overview?

BRZE provides road accident services across Singapore and Malaysia. It has a dedicated team of specialists in these two countries to provide quick support for people who experience road traffic accidents. Its suite of services includes accident claims and compensation recovery for the victims. The company works with both individuals and organizations, providing free assessments and compassionate support at every stage of the process.

This company's website is a critical element of its communication plan. It provides valuable information to users for navigating issues related to road accidents. At the same time, it allows vehicle owners to connect with the company for its wide range of services.

Driving Site Accessibility and Traffic While Keeping Up With Competitors: The Business Challenge

BRZE's vision statement underscores its commitment to the empowerment of vehicle owners. It seeks to drive value for these asset owners by securing their peace of mind when they face untoward incidents. However, reaching this target audience was an uphill battle! As a relatively new player, BRZE had to contend with well-established competitors. At the same time, it had to build its unique identity and place its brand name front and centre before its target customers.

BRZE was eager to reach more users and drive organic traffic to its website. However, the existing website infrastructure was not adequate to support this goal. The management had invested in a fresh domain but it was not optimised to crack the search engine algorithms and rank on their result pages (SERPs).

When the BRZE executives came to us, the website had several technical SEO issues. It was full of broken pages and staging links, disrupting its chances of ranking high. The site was also not optimised correctly to be discovered by crawlers. Search engine crawlers are specialised bots that find and index web pages. If crawlers are unable to trace a site properly, they cannot rank it when potential users search for them. These problems had added layers of complexity to the core business challenge: increasing organic traffic to the BRZE website!

The team had very little time to turn the situation around and keep up with the competition. They came to us to design an SEO campaign for improving organic rankings and transforming traffic volumes. Our SEO experts got to work, decoding this challenge and designing solutions!

Strategic Solutions to Navigate the Challenge: What We Did for BRZE

Our team prioritises a customer-focused approach while brainstorming and executing strategic solutions. Hence, our experts had a face-to-face meeting with the BRZE team to get an in-depth understanding of their business model. During this meeting, we took note of each business challenge for further evaluation. We reviewed the information and carefully scrutinised every detail of the case. Our ruthless analysis helped us identify the critical issues and shape targeted strategies for each of them. Here is what we did:

Solving for Success: Here's What We Did

Our SEO team is focused on building client-centric solutions. Hence, we set up a face-to-face meeting with the Go Bikes executives to understand their business model. We discussed the issues faced by the business and made a note of each nuance to create an effective solution! After a comprehensive analysis of the business challenge, we initiated the steps to build its organic footprint. We executed smart solutions to optimise the Go Bikes website and boost rankings on Google. These are the steps we took:

  • Comprehensive Content Audit: We systematically assessed the website content to identify points of weakness. Our team catalogued all content pieces to examine the current situation and uncover critical insights. The 360-degree analysis allowed us to determine areas of improvement. Our experts used these insights to curate strategies for growth.
  • Generation of SEO-Friendly Content: Top search engines like Google prefer fresh content that drives value for users. High-value content with unique perspectives can work wonders for a website's SEO potential. Hence, we focused on the regular creation of SEO-friendly content.
  • Optimization With Business Terms: Keywords are critical for SEO-driven content. These business terms and phrases reflect what customers are searching for, allowing organizations to serve them with precision-driven results. Furthermore, they help search engines make sense of a content piece to match it correctly to users' search queries. We identified and targeted relevant business terms to reach the company's potential users. These keywords helped us optimise content and tags more efficiently to drive rankings across SERPs.>
  • Optimisation of Target Pages: We started optimising the target pages after gathering data about keywords and market trends. The team executed strategies to strengthen the technical characteristics of these web pages so that crawlers can identify and index them. At the same time, we improved the quality of content on these target pages with suitable keywords and appropriate tags. These changes helped us satisfy the search engine algorithm for effective indexing and ranking.
  • Backlink Building: Search engines assign a higher value to websites that they consider credible. Therefore, we devised a backlink-building strategy to boost the credibility factor. We built hyperlinks for targeted BRZE pages on high-authority websites to signal that third-party sources consider them relevant and reliable. This step further strengthened our SEO strategy and contributed to boosting traffic volume.
  • Massive Jump In Organic Rankings: The Results of Our Strategic SEO Campaign: Within just seven months, we delivered the results that BRZE was looking for. We witnessed a multifold jump in the organic traffic volume to the company's website. Our team also drove better rankings on the Google SERP, with BRZE becoming the #1 result for three relevant keywords. Here are the results we accomplished

#1 8X Increase in Organic Traffic in 7 Months:

The number of users grew 8X between February and August 2022. As a result, BRZE was able to reach more potential customers and build a stronger relationship with its user base.

#2 Top 5 Rankings on Google:

We used data-driven metrics to identify relevant keywords to boost rankings for BRZE. Our experts targeted a combination of short and long-tail keywords to improve the SERP rank. We ensured that BRZE ranked #1 for three critical keywords in less than a year. Our target keywords covered different aspects of the company's service area. For example, one of them was "Singapore car accident in Malaysia" while another focused on "exporting your car". In addition, we secured the #2 rank for our client's website with the keyword "sell damaged cars". Three other relevant keywords also helped us secure top-5 rankings. The witysoft team's efforts enabled BRZE to position itself as a leading choice for customers searching for road accident services.

Client Speak: Here's What the Founder of BRZE Had to Say

"We are glad about witysoft's SEO campaign for our company for the past 1 year. They boosted our keywords and we are ranking for various search terms. They were patient with us with all enquiries and periodic changes to our SEO campaign. We highly recommend witysoft."

BRZE Founder, Thanaraj Ramakrishnan Pillai.

Team witysoft's cutting-edge SEO services have led BRZE and countless other businesses towards remarkable success. We use industry-leading tools to optimise business websites and meet vital KPIs, helping organisations scale great heights and stand out from the competition. Get in touch with our team today for data-driven SEO strategies!

 

 

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